It is important to communicate SoftWave treatment pricing in a transparent, approachable, and supportive way. We want prospective patients to feel confident in their decision to invest in their health, and our goal is to present the treatment as a valuable option that fits their needs. Ultimately, we want to tie the treatment cost back to the client’s personal goals and daily life.
Communicate pricing clearly and transparently.
Emphasize that treatment is an investment in health and well-being.
Position SoftWave as a cost-effective alternative to more invasive options like surgery.
Highlight flexible payment options to ensure accessibility for all clients.
Bring the focus back to the client’s “why”—why they are seeking treatment and how it affects their daily life.
Goal: Make sure clients understand the cost of their first visit and set the stage for the full treatment plan. Transparency builds trust.
Suggested Script: "We believe in complete transparency with our pricing, so you always know what to expect. Your first visit, which includes a consultation and treatment, is only $49. This allows us to assess whether SoftWave treatment is the right fit for you.”
Why it works:
This establishes trust and lets clients know exactly what to expect. It also communicates that the initial cost is reasonable, especially as it includes both a consultation and treatment.
Goal: Position the treatment as an investment in the client’s health and long-term well-being.
Suggested Script: "We understand that seeking treatment is an investment in your health and future. SoftWave is designed to help you achieve long-term relief and improve your quality of life, so it’s about making a decision that benefits you now and in the future.”
Why it works:
This communicates that the treatment is a step toward long-term benefits and health improvement, rather than a quick fix. It helps the client see that this is a decision that supports their overall well-being.
Goal: Connect the treatment cost to the client’s reasons for seeking care and how the condition is affecting their daily life.
Suggested Script: "We know that making an investment in your health is a big decision, and it’s important to understand how this treatment can help improve your quality of life. Can you tell me a little more about what brought you in today? How is your condition affecting your daily life? When you think about your long-term health goals, SoftWave could be an important step toward getting you back to doing the things you love."
Why it works:
By reconnecting the conversation to the client’s personal reasons for seeking treatment, you remind them of the value of the solution. It also helps them recognize that the cost is an investment in their well-being and the life they want to lead.
Goal: Clearly communicate the cost of the full treatment plan, including any discounts offered.
Suggested Script: "If you’re a good candidate for SoftWave, the full treatment plan typically costs $2,000. However, we’ve reduced that price to $1,800. And, if you decide to start your treatment right away, we’re offering an additional $200 discount, bringing your total down to just $1,600.”
Why it works:
This provides a clear breakdown of pricing and highlights the discount. It positions the offer as a limited-time benefit, making it more appealing without being pushy.
Goal: Make sure the client knows they have affordable options to finance their treatment.
Suggested Script: "We also know that finances can be a concern, which is why we offer flexible payment plans. These options make it easier for you to get the treatment you need without stressing about the upfront cost. We can discuss the details with you during your visit.”
Why it works:
It reassures the client that cost won’t be a barrier to receiving treatment. The mention of flexible plans helps reduce any anxiety around payment and makes the treatment more accessible.
Goal: Present SoftWave as a non-invasive and affordable alternative to traditional treatments like surgery.
Suggested Script: "When you compare SoftWave to alternatives like surgery, you’ll see that it’s a much more affordable and non-invasive option. Surgery can come with higher costs, longer recovery times, and potential risks. SoftWave offers a safe, effective solution that typically requires less downtime, so you can get back to living your life sooner.”
Why it works:
By comparing SoftWave to surgery, you highlight the affordability, ease, and speed of recovery. Clients will appreciate knowing they have a non-invasive, lower-cost option.
Goal: Encourage the client to make an informed decision at their own pace, without feeling pressured.
Suggested Script: "We want you to feel comfortable with your decision, so we’re here to help guide you through the process. Our goal is to work with you to find the best treatment plan that fits both your health needs and your financial situation.”
Why it works:
This shows the client that you’re there to support them in making the right choice, reinforcing that they have the freedom to decide without feeling rushed.
Goal: Emphasize that the priority is the client’s health and that they will get the support they need to achieve their goals.
Suggested Script: "Our priority is getting you the results you’re looking for, and we’re committed to helping you make this treatment as accessible as possible. Let’s talk about how we can make this work for you during your visit. We’re here to support you every step of the way.”
Why it works:
This reassures the client that they won’t be left on their own and that their health goals are the priority. It reinforces that support is available to ensure the best outcome.
Phone Call Script for Booking Appointment (Price Inquiry)
Goal: Handle price questions with transparency, flexibility, and focus on the client’s health investment. Ensure that price is not a barrier to booking.
Prospective Patient:
"Yes, I was wondering how much it costs."
Front Desk:
"Great question! We believe in being completely transparent about our pricing. The first visit, which includes a consultation and treatment, is only $49. This helps us assess if SoftWave treatment is right for you."
Prospective Patient:
"Okay, and how much is the full treatment?"
Front Desk::
"For the full treatment, the total cost typically runs around $2,000. However, we’ve reduced it to $1,800 for you. And if you decide to move forward during your first visit, we offer an additional $200 discount, bringing the total down to $1,600."
Prospective Patient:
"That’s a bit more than I expected."
Front Desk::
"I completely understand. We want you to feel comfortable with your decision. We also offer flexible payment plans that make it easier to get the treatment you need without having to pay all at once. You can discuss these options with the doctor during your visit to find what works best for you."
Prospective Patient:
"Okay, that sounds better."
Front Desk::
"Absolutely, we’re here to support you in any way we can. The goal is for you to get the treatment you need to improve your health, and we don’t want cost to be a barrier for you. The investment in your health today could really pay off long-term in terms of relief and a better quality of life."
Prospective Patient:
"That makes sense. Let’s go ahead and book the appointment."
Front Desk::
"Perfect! I’ll go ahead and book your consultation for [date and time]. We’ll make sure you have all the details and can discuss the next steps during your visit. I’m looking forward to seeing you!"
Key Points to Emphasize:
Be upfront about the costs, including any discounts.
Clearly mention flexible payment plans to ease concerns about upfront costs.
Position the cost as an investment in long-term health benefits.
Avoid making the price a barrier to booking by focusing on the client’s health goals.
This approach maintains transparency, provides solutions for financing, and focuses on the client’s health, making the price more accessible without it feeling like a hurdle to booking the appointment.
When communicating pricing and treatment options, it’s essential to focus on the value of SoftWave, the long-term health benefits, and the flexible payment options available. By bringing the conversation back to the client’s "why"—why they’re seeking treatment and how their condition is affecting their daily life—you’ll help them connect the investment to the improvement in their quality of life. This approach makes the treatment feel more personal, accessible, and worthwhile.
Remember, the goal is to offer a solution that fits the client’s needs while making the treatment as accessible as possible. Support them in making an informed decision that aligns with their health goals and future well-being.
