Reactivation Campaigns: Enhance Your Practice's ROI and Boost Engagement
Automated Practice (AP) offers Reactivation Campaigns, a service we include in most of our agency plans, designed to diversify your practice’s marketing efforts. These campaigns are particularly beneficial during slower seasons or as a strategy to leverage high marketing seasons such as Black Friday, Valentines Day, New Years etc. By targeting both existing and potential patients, these campaigns help you enhance overall marketing results, boost ROI, and bring fresh energy to your practice.
What Are Reactivation Campaigns?
Reactivation Campaigns are a series of text and email promoting a special offer. The outreach is targeted to engage two main categories of individuals:
1. Current and Past Patients
Reactivation of Previous Patients: Target individuals who were previously patients but have stopped visiting due to resolved issues, drifted engagement, or other reasons.
Cross-Promotion of Services: Market a new service or modality to current or past patients. For instance:
Promote SoftWave therapy to chiropractic patients.
Introduce Red Light therapy to past weight loss clients.
Lifetime Value Enhancement: Encourage infrequent visitors or previously satisfied patients to re-engage with your practice.
2. Stale Leads
Definition: Leads that showed initial interest (e.g., through sign-ups, inquiries, or prepayments) but didn’t take the next step to schedule or visit.
Goal: Reignite their interest and encourage them to take action.
Campaign Strategies
Tailored Offers and Messaging
Create compelling offers and personalized messages that align with the target audience. Examples include:
For Past Patients:
Discounted packages (ex., "25% off wellness programs").
Bundled services (ex., "8 SoftWave sessions for $800").
Waiving reactivation exam fees to remove barriers.
For Stale Leads:
Introductory offers (ex, "2 visits for the price of 1").
Enhanced promotions to renew interest (ex., "Get started with Red Light Therapy—special limited-time offer!").
For Current Patients:
Introductory offers for new modalities (ex., "Try SoftWave for the first time—special introductory rate!").
Exclusive promotions tied to in-office events (ex., "New Year Special—$200 off all care plans" or "Anniversary Celebration—special discounts for loyal patients!").
Seasonal and Strategic Timing
Plan campaigns around:
Slower seasons (e.g., summer, post-holidays).
Specific practice goals (e.g., increasing patient visits in your slowest months).
Key milestones, such as the start of a new year when patients prioritize health and wellness.
Campaign Execution
Outreach Methods
Duration: Typically runs for two weeks.
Channels: Combination of text messages and emails.
Urgency: We can include expiration dates or limited-time offers to encourage immediate action.
Steps to Get Started: Let’s Do This!
Notify AP: Inform the AP team that you want to run a Reactivation Campaign.
Provide a List (if applicable):
For past patients or cross-promotion campaigns, supply a CSV file with the following:
Names
Email addresses
Mobile phone numbers (ensure these are mobile numbers for compliance).
For stale leads, AP will use existing data from your funnel.
Collaborate with AP: Work with the AP team to design your campaign’s offer and messaging.
Why Use Reactivation Campaigns?
Reactivation Campaigns are a strategic tool to:
Bring lapsed patients back into your practice.
Cross-promote services and increase patient lifetime value.
Convert stale leads into new appointments.
Overcome seasonal slow periods.
By leveraging these campaigns, you can maximize your practice’s potential, ensure a strong start to the year, and meet your goals for patient engagement and growth.
Ready to Get Started?
Contact the AP team today to launch your Reactivation Campaign and unlock the full potential of your practice!