Engaging with comments builds trust, shows attentiveness, and encourages potential clients to take the next step. Facebook also rewards ads with high engagement, so productive conversations can help your ad perform better.
Respond Promptly: Aim to reply within 24 hours to keep the conversation active.
Encourage Action: Direct commenters to click through the ad to "Learn More" for detailed information. This keeps the ad performing well and ensures they’re taking the intended next step.
Avoid Sharing Phone Numbers in Comments: If users bypass the ad by calling directly, Facebook might see the ad as less effective. Encourage users to use the ad link to engage fully.
Handle Tough Questions Productively: Thoughtful responses to critical or skeptical comments show professionalism and confidence in your services.
Sharing phone numbers in comments may seem helpful, but it can bypass the ad’s call-to-action. Facebook tracks ad engagement, and if users skip clicking the link, the ad may perform poorly. Instead, encourage them to follow the ad link to ensure they get the full experience and next steps.
Responding to tough or skeptical comments in a positive, productive way demonstrates confidence in your care and builds trust with other potential clients reading the comments.
Every response should:
Be personalized by addressing the commenter by name.
Highlight your eagerness to help.
Encourage them to take the next steps.
It's important to maintain a positive and respectful online presence. If you encounter rude or inappropriate comments, it’s okay to block or hide them to keep the conversation professional and productive
How to block or hide comments on Facebook:
On a computer:
Go to your Facebook page and find the comment you want to block or hide.
Click the three dots (...) next to the comment.
Select "Hide comment" to make it invisible to others, or "Delete" to remove it entirely.
If you wish to block the commenter, select "Block" from the same menu.
On mobile:
Tap the comment and hold until options appear.
Tap "Hide comment" or "Delete."
To block the commenter, tap their name, go to their profile, and tap "Block."
Why it’s important:
Hiding or blocking comments helps maintain a professional environment and ensures your ad’s engagement stays positive. We want to focus on encouraging potential clients to reach out and learn more about how you can help them!
If you’re unsure whether a comment should be hidden or blocked, remember that constructive criticism should always be welcome. This is an opportunity to show your knowledge, care, and willingness to help. Addressing concerns thoughtfully can demonstrate your expertise and build trust with potential clients. However, offensive or harmful content should not be engaged with or responded to.
Condition Inquiry:
Comment: “Does this treatment help with sciatica?”
Response: “Hi [Name], yes, many patients have found relief from sciatica with our care! We’d love to help you feel better! Click the link in the ad to learn more.
Handling Insurance Question:
Comment: “Do you take insurance?”
Response: “Hi [Name], insurance coverage can depend on your plan, but we’re happy to help you figure it out! Click the ad to schedule a consultation—we’re here to help and excited to meet you!”
Response: “"Hi [Name] great question! While this service isn’t covered by insurance, we offer flexible payment options to make care accessible. {We also accept FSA and HSA accounts, which can be used toward treatment.} Click the link in the ad to learn more. We’d love to discuss how we can help you!"
Response: Great question! Unfortunately, SoftWave Therapy (or Decompression, Red Light etc.) is not covered by insurance. We understand that cost is an important consideration, so we offer flexible payment options including HSA/FSA, Care Credit, payment plans, and discounts for cash payments. Let’s schedule a consultation to discuss your specific needs and how we can make this treatment affordable for you! Your first visit is just $49 for discovering us on social media. Click the link in the ad to learn more or book your appointment!"
Cost Question:
Comment: “How much does this cost?”
Response: “Hi [Name], costs depend on the care you need. Let’s chat about your specific situation! Click the link in the ad to book a consultation, and we’ll take it from there!”
Response: "Hi [Name], costs depend on the specific care you need. The best way to find out is to schedule a consultation through the ad link. We’d love to meet you, learn more about your situation, and help you find the best path to relief!"
Comment: How many sessions will I need?
Response: Hi [Name], the number of treatments needed to find relief can vary depending on your condition and how your body responds to treatment. Some patients feel improvement after just a few sessions, while others may require more to achieve sustained relief. Typically, multiple sessions are necessary to experience long-lasting benefits. We’d love to meet with you to discuss your unique situation and create a plan that works for you. Click the link in the ad to schedule your consultation, and we’ll get you started!"
Skepticism:
Comment: “Chiropractic care doesn’t work for me.”
Response: “Hi [Name], we completely understand! Every patient is unique, and that’s why we tailor care to individual needs. We’d love to learn more about your situation—click the link in the ad to schedule a consultation. We’re excited to help!”
Comment: "I’ve heard chiropractic care doesn’t really work. I’m not sure if I believe in it."
Response: "Hi [Name], I totally understand your skepticism—many people feel the same way at first! Chiropractic care is actually based on years of scientific research and we have helped hundreds of people find relief from pain and improve overall wellness. Every patient is unique, and we tailor our approach to meet your specific needs. We’d love to show you how it can work for you—click the link in the ad to schedule a consultation, and we can discuss how we may be able to help you feel better!"
Hi [Name], we understand chiropractic care may raise questions for some! Our patients often see amazing results, even when they’ve tried other solutions. We’d love for you to come in and learn more about how we can help—click through the ad to book a consultation!"
Key Takeaway: Responding to Facebook comments is an opportunity to showcase your expertise, build trust, and guide potential clients to take the next step. Keep it professional, friendly, and always encourage them to click the ad for more details.
